DoubleClick Floodlight vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Floodlight · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
108
Open Page Rank 8+
12
2,055
Open Page Rank 7+
22
8,925
Open Page Rank 6+
33
18,225
Open Page Rank 5+
42
32,802
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Floodlight · Microsoft Advertising · share of sites in each country using one or the other
United States
328
194,280
Italy
174
120,089
Germany
189
109,223
United Kingdom
201
96,386
France
189
85,328
Netherlands
166
71,387
India
202
66,986
Canada
220
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Floodlight | Microsoft Advertising |
|---|---|---|
| LCP | 2.2 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All DoubleClick Floodlight sites · All Microsoft Advertising sites