DoubleClick Floodlight vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick Floodlight · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick Floodlight · Microsoft Advertising · share of sites in each country using one or the other

United States 299

179,390

Italy 148

106,385

Germany 164

100,083

United Kingdom 172

87,382

France 160

73,584

Netherlands 130

63,866

India 179

59,833

Canada 195

57,630

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick Floodlight sites · All Microsoft Advertising sites