DoubleVerify vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

DoubleVerify · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleVerify · Google AdSense · share of sites in each country using one or the other

United States 612

115,171

India 152

86,154

Japan 100

85,746

United Kingdom 149

52,541

Germany 126

50,132

France 111

48,998

Brazil 117

48,969

Indonesia 128

47,033

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleVerify sites · All Google AdSense sites