DoubleVerify vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

DoubleVerify · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleVerify · Google Publisher Tag · share of sites in each country using one or the other

United States 612

69,280

United Kingdom 149

35,958

Canada 191

35,817

India 152

28,632

Germany 126

26,877

France 111

24,108

Spain 106

23,916

Australia 127

23,672

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleVerify sites · All Google Publisher Tag sites