DTScout vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
DTScout · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DTScout · Microsoft Advertising · share of sites in each country using one or the other
United States
1,976
179,390
Italy
783
106,385
Germany
894
100,083
United Kingdom
905
87,382
France
843
73,584
Netherlands
623
63,866
India
1,333
59,833
Canada
815
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DTScout | Microsoft Advertising |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
DTScout to Microsoft Advertising
| Domain | When |
|---|---|
| uptoimage.com | Jul 2026 |
| erotikmail.org | Jul 2026 |
| akwams.com | Jun 2026 |
| careerjobs.co.za | May 2026 |
| 123moviesjr.cc | May 2026 |
| aldyrazor.com | Dec 2025 |
Microsoft Advertising to DTScout
| Domain | When |
|---|---|
| mysch.gr | Dec 2025 |
| juegaffbeta.com | Oct 2025 |
| putaria.info | Oct 2025 |