emBlue vs MailChimp
Head-to-head usage across the sites we track.
Top sites by authority
emBlue · MailChimp · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
1
59
Open Page Rank 8+
1
871
Open Page Rank 7+
5
3,844
Open Page Rank 6+
12
8,214
Open Page Rank 5+
29
15,705
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
emBlue · MailChimp · share of sites in each country using one or the other
United States
199
142,004
United Kingdom
41
65,019
Canada
58
42,102
India
42
41,567
Australia
33
32,722
Germany
56
31,989
Italy
60
31,919
France
53
31,178
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | emBlue | MailChimp |
|---|---|---|
| LCP | 2.7 s | 2 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 1100 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.