Emotive vs MailChimp

Head-to-head usage across the sites we track.

957
websites
vs
1,139,957
websites

Top sites by authority

Emotive · MailChimp · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 1 56
Open Page Rank 8+ 1 852
Open Page Rank 7+ 1 3,776
Open Page Rank 6+ 1 8,015
Open Page Rank 5+ 6 15,311

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Emotive · MailChimp · share of sites in each country using one or the other

United States 503 140,200
United Kingdom 86 64,810
Canada 168 41,963
India 91 40,362
Italy 23 33,400
Netherlands 27 31,497
Australia 58 31,343
Spain 21 31,220

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Emotive MailChimp
LCP 1.5 s 1.9 s
INP 100 ms 75 ms
CLS 0 0
TTFB 500 ms 900 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

MailChimp to Emotive

DomainWhen
6labz.comJul 2026

All Emotive sites · All MailChimp sites

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