Facebook Pixel vs Google Ads Conversion Tracking

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Ads Conversion Tracking · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Ads Conversion Tracking · share of sites in each country using one or the other

United States 682,486

30,750

Brazil 232,798

15,814

India 232,577

15,493

United Kingdom 215,651

13,602

Canada 179,139

13,154

Germany 152,732

10,996

Australia 147,442

9,148

France 143,703

10,168

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Ads Conversion Tracking sites