Facebook Pixel vs Google Ads Conversion Tracking

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Ads Conversion Tracking · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Ads Conversion Tracking · share of sites in each country using one or the other

United States 606,740

26,632

Brazil 212,674

13,811

India 209,979

13,194

United Kingdom 191,995

11,786

Canada 156,840

11,292

Germany 133,751

9,208

Italy 131,187

7,608

Australia 130,501

7,810

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Ads Conversion Tracking sites