Facebook Pixel vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Analytics · share of sites in each country using one or the other

United States 611,008

1,630,450

India 210,862

590,092

Japan 99,515

653,829

United Kingdom 192,259

519,612

Brazil 214,285

448,348

France 122,233

410,196

Canada 157,641

372,528

Germany 136,373

390,976

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Analytics sites