Facebook Pixel vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Analytics · share of sites in each country using one or the other

United States 606,740

1,603,337

India 209,979

585,808

Japan 100,592

649,985

United Kingdom 191,995

519,934

Brazil 212,674

441,421

France 120,935

412,957

Canada 156,840

371,221

Germany 133,751

381,385

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Analytics sites