Facebook Pixel vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Analytics · share of sites in each country using one or the other

United States 682,486

1,825,086

India 232,577

660,191

Japan 112,011

752,077

United Kingdom 215,651

591,165

Brazil 232,798

487,743

France 143,703

487,677

Canada 179,139

427,096

Germany 152,732

438,882

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Analytics sites