Facebook Pixel vs Google Analytics for WooCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Analytics for WooCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Analytics for WooCommerce · share of sites in each country using one or the other

United States 606,740

7,722

Brazil 212,674

1,044

India 209,979

1,966

United Kingdom 191,995

3,614

Canada 156,840

1,958

Germany 133,751

1,418

Italy 131,187

1,907

Australia 130,501

2,003

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Analytics for WooCommerce sites