Facebook Pixel vs Google Call Conversion Tracking

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Call Conversion Tracking · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Call Conversion Tracking · share of sites in each country using one or the other

United States 682,486

61,579

India 232,577

10,516

Brazil 232,798

3,638

United Kingdom 215,651

12,906

Canada 179,139

10,882

Australia 147,442

12,051

Germany 152,732

3,178

France 143,703

5,632

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Call Conversion Tracking sites