Facebook Pixel vs ip-label

Head-to-head usage across the sites we track.

6,724,928
websites
vs
68
websites

Top sites by authority

Facebook Pixel · ip-label · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 127 0
Open Page Rank 8+ 2,804 0
Open Page Rank 7+ 13,162 1
Open Page Rank 6+ 27,893 1
Open Page Rank 5+ 52,442 3

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · ip-label · share of sites in each country using one or the other

United States 606,740 16
Brazil 212,674 7
India 209,979 8
United Kingdom 191,995 16
Canada 156,840 11
Germany 133,751 15
Italy 131,187 14
Australia 130,501 5

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Facebook Pixel ip-label
LCP 1.9 s 2.2 s
INP 100 ms 112 ms
CLS 0 0
TTFB 800 ms 1050 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Facebook Pixel sites · All ip-label sites

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