Facebook Pixel vs Koala

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Koala · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Koala · share of sites in each country using one or the other

United States 682,486

401

Brazil 232,798

122

India 232,577

281

United Kingdom 215,651

158

Canada 179,139

157

Germany 152,732

107

Australia 147,442

103

France 143,703

110

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Koala sites