Facebook Pixel vs Koala

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Koala · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Koala · share of sites in each country using one or the other

United States 611,008

328

Brazil 214,285

104

India 210,862

243

United Kingdom 192,259

119

Canada 157,641

124

Germany 136,373

94

Australia 132,758

91

Italy 126,077

65

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Koala sites