Facebook Pixel vs Matomo
Head-to-head usage across the sites we track.
Top sites by authority
Facebook Pixel · Matomo · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
126
0
Open Page Rank 8+
2,809
0
Open Page Rank 7+
13,325
0
Open Page Rank 6+
28,373
0
Open Page Rank 5+
53,486
0
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Facebook Pixel · Matomo · share of sites in each country using one or the other
United States
682,486
5,546
India
232,577
3,004
Brazil
232,798
1,869
United Kingdom
215,651
2,842
Canada
179,139
2,609
Germany
152,732
3,440
Australia
147,442
1,702
France
143,703
2,549
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Facebook Pixel | Matomo |
|---|---|---|
| LCP | 1.9 s | 1.9 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Matomo to Facebook Pixel
| Domain | When |
|---|---|
| revtrak.com | Feb 2026 |
| ultraloq.com | Nov 2025 |
| sambatech.com.br | Oct 2025 |
| desidhaba.com.au | Oct 2025 |
| gpsmonitor.com.mx | Aug 2025 |