Facebook Pixel vs Matomo

Head-to-head usage across the sites we track.

Detections for Matomo end in Jul 2020. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Facebook Pixel · Matomo · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Matomo · share of sites in each country using one or the other

United States 611,008

4,916

Brazil 214,285

1,671

India 210,862

2,693

United Kingdom 192,259

2,452

Canada 157,641

2,235

Germany 136,373

2,970

Australia 132,758

1,478

Italy 126,077

1,739

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Matomo sites