Facebook Pixel vs Matomo Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Matomo Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Matomo Analytics · share of sites in each country using one or the other

United States 606,740

61,682

India 209,979

28,091

Brazil 212,674

18,264

United Kingdom 191,995

31,288

Germany 133,751

64,884

France 120,935

60,251

Canada 156,840

21,625

Italy 131,187

30,871

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Matomo Analytics sites