Facebook Pixel vs Matomo Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Matomo Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Matomo Analytics · share of sites in each country using one or the other

United States 611,008

61,971

India 210,862

28,452

Brazil 214,285

18,548

United Kingdom 192,259

30,626

Germany 136,373

64,807

France 122,233

58,675

Canada 157,641

21,347

Italy 126,077

29,796

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Matomo Analytics sites