Facebook Pixel vs Matomo Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Matomo Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Matomo Analytics · share of sites in each country using one or the other

United States 682,486

70,083

India 232,577

32,332

Brazil 232,798

20,364

United Kingdom 215,651

36,101

Germany 152,732

72,821

France 143,703

69,778

Canada 179,139

24,779

Italy 141,387

34,357

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Matomo Analytics sites