Facebook Pixel vs Open Web Analytics
Head-to-head usage across the sites we track.
Top sites by authority
Facebook Pixel · Open Web Analytics · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Facebook Pixel · Open Web Analytics · share of sites in each country using one or the other
United States
611,008
241
Brazil
214,285
1,009
India
210,862
118
United Kingdom
192,259
140
Canada
157,641
84
Germany
136,373
126
Australia
132,758
187
Italy
126,077
215
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Facebook Pixel | Open Web Analytics |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Facebook Pixel to Open Web Analytics
| Domain | When |
|---|---|
| alrockadventures.com.au | Jun 2026 |
Open Web Analytics to Facebook Pixel
| Domain | When |
|---|---|
| chellymaquiagens.com.br | Jun 2026 |
| osteriamonelli.com | Jun 2026 |
| ateliersmaku.pl | Jan 2026 |
| centrodiagnosiauto.it | Dec 2025 |
| legoutte.com.br | Oct 2025 |
| praticacolchoes.com.br | Sep 2025 |