Facebook Pixel vs Open Web Analytics
Head-to-head usage across the sites we track.
Top sites by authority
Facebook Pixel · Open Web Analytics · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Facebook Pixel · Open Web Analytics · share of sites in each country using one or the other
United States
682,486
268
Brazil
232,798
1,140
India
232,577
137
United Kingdom
215,651
158
Canada
179,139
91
Germany
152,732
151
Australia
147,442
62
France
143,703
171
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Facebook Pixel | Open Web Analytics |
|---|---|---|
| LCP | 1.9 s | 2.1 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Open Web Analytics to Facebook Pixel
| Domain | When |
|---|---|
| ateliersmaku.pl | Jan 2026 |
| centrodiagnosiauto.it | Dec 2025 |
| legoutte.com.br | Oct 2025 |
| praticacolchoes.com.br | Sep 2025 |
| balancebrasil.com.br | Aug 2025 |