Facebook Pixel vs Pinterest Conversion Tag

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Pinterest Conversion Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Pinterest Conversion Tag · share of sites in each country using one or the other

United States 611,008

39,550

Brazil 214,285

12,656

India 210,862

12,004

United Kingdom 192,259

15,164

Canada 157,641

14,608

Germany 136,373

12,213

Australia 132,758

10,081

Italy 126,077

8,548

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Pinterest Conversion Tag sites