FirstImpression.io vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
FirstImpression.io · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
71
Open Page Rank 8+
4
1,172
Open Page Rank 7+
16
5,281
Open Page Rank 6+
19
10,016
Open Page Rank 5+
24
15,944
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
FirstImpression.io · Google Publisher Tag · share of sites in each country using one or the other
United States
101
60,893
United Kingdom
63
31,637
Canada
68
30,865
India
55
25,622
Germany
60
25,153
Spain
80
23,109
France
56
22,505
Italy
57
20,854
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | FirstImpression.io | Google Publisher Tag |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 150 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 700 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Oct 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All FirstImpression.io sites · All Google Publisher Tag sites