Google Ads Conversion Tracking vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads Conversion Tracking · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads Conversion Tracking · Google Analytics · share of sites in each country using one or the other

United States 27,101

1,630,450

Japan 26,852

653,829

India 13,433

590,092

United Kingdom 11,826

519,612

Brazil 14,087

448,348

France 8,359

410,196

Germany 9,483

390,976

Canada 11,405

372,528

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads Conversion Tracking sites · All Google Analytics sites