Google Ads Conversion Tracking vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads Conversion Tracking · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads Conversion Tracking · Google Analytics · share of sites in each country using one or the other

United States 26,632

1,603,337

Japan 26,652

649,985

India 13,194

585,808

United Kingdom 11,786

519,934

Brazil 13,811

441,421

France 8,245

412,957

Germany 9,208

381,385

Canada 11,292

371,221

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads Conversion Tracking sites · All Google Analytics sites