Google Ads Conversion Tracking vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads Conversion Tracking · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads Conversion Tracking · Google Analytics · share of sites in each country using one or the other

United States 30,750

1,825,086

Japan 30,376

752,077

India 15,493

660,191

United Kingdom 13,602

591,165

Brazil 15,814

487,743

France 10,168

487,677

Germany 10,996

438,882

Canada 13,154

427,096

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads Conversion Tracking sites · All Google Analytics sites