Google Ads Conversion Tracking vs Yandex.Metrika

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads Conversion Tracking · Yandex.Metrika · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads Conversion Tracking · Yandex.Metrika · share of sites in each country using one or the other

Russia 3,505

297,500

Belarus 1,275

49,142

United States 26,632

19,653

Kazakhstan 1,516

35,793

Germany 9,208

23,852

Japan 26,652

4,633

United Kingdom 11,786

13,285

Netherlands 6,901

17,119

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads Conversion Tracking sites · All Yandex.Metrika sites