Google Ads Conversion Tracking vs Yandex.Metrika

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads Conversion Tracking · Yandex.Metrika · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads Conversion Tracking · Yandex.Metrika · share of sites in each country using one or the other

Russia 3,505

293,343

Belarus 1,289

49,072

United States 27,101

21,401

Germany 9,483

27,196

Kazakhstan 1,482

35,034

Japan 26,852

5,138

Netherlands 6,960

18,282

United Kingdom 11,826

13,103

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads Conversion Tracking sites · All Yandex.Metrika sites