Google Ads Conversion Tracking vs Yandex.Metrika

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads Conversion Tracking · Yandex.Metrika · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads Conversion Tracking · Yandex.Metrika · share of sites in each country using one or the other

Russia 3,928

333,468

United States 30,750

30,239

Belarus 1,468

58,085

Germany 10,996

35,694

Kazakhstan 1,728

41,458

Japan 30,376

5,222

Netherlands 8,092

21,432

Ukraine 3,860

24,846

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads Conversion Tracking sites · All Yandex.Metrika sites