Google Ads vs Google AdSense
Head-to-head usage across the sites we track.
Top sites by authority
Google Ads · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Ads · Google AdSense · share of sites in each country using one or the other
United States
7,095
115,171
Japan
21,274
85,746
India
2,327
86,154
United Kingdom
2,372
52,541
Brazil
4,702
48,969
Germany
1,652
50,132
France
1,592
48,998
Indonesia
1,718
47,033
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Ads | Google AdSense |
|---|---|---|
| LCP | 1.8 s | 2 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google Ads to Google AdSense
| Domain | When |
|---|---|
| the-platinum-select.jp | Aug 2026 |
| pixiv.net | Dec 2025 |
| cycloop.jp | Dec 2025 |
| justbetweenus.org | Dec 2025 |
| alpha-academy.com | Dec 2025 |
| queue-it.com | Nov 2025 |
| toolbaz.org | Oct 2025 |
Google AdSense to Google Ads
| Domain | When |
|---|---|
| monday.com | Mar 2026 |
| rakurakuseiri.com | Mar 2026 |
| queue-it.com | Jan 2026 |
| justbetweenus.org | Dec 2025 |
| shimotsuke.co.jp | Oct 2025 |