Google Ads vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads · Google AdSense · share of sites in each country using one or the other

United States 7,251

116,489

Japan 21,422

86,744

India 2,335

87,419

United Kingdom 2,383

53,239

Brazil 4,754

49,841

Germany 1,692

51,378

France 1,608

50,047

Indonesia 1,732

47,737

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads sites · All Google AdSense sites