Google Ads vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads · Microsoft Advertising · share of sites in each country using one or the other

United States 8,366

194,280

Italy 1,614

120,089

Germany 1,990

109,223

United Kingdom 2,756

96,386

France 1,963

85,328

Netherlands 1,435

71,387

India 2,768

66,986

Canada 2,713

64,841

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads sites · All Microsoft Advertising sites