Google Ads vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads · Twitter Ads · share of sites in each country using one or the other

Japan 24,084

94,781

United States 8,366

77,223

India 2,768

38,219

United Kingdom 2,756

37,804

Canada 2,713

30,395

France 1,963

25,910

Spain 1,592

24,714

Brazil 5,449

19,941

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads sites · All Twitter Ads sites