Google Ads vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads · Twitter Ads · share of sites in each country using one or the other

Japan 21,422

81,700

United States 7,251

69,437

India 2,335

33,719

United Kingdom 2,383

32,274

Canada 2,348

26,144

France 1,608

20,992

Brazil 4,754

17,811

Spain 1,350

20,740

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads sites · All Twitter Ads sites