Google Ads vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Google Ads · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Ads · Twitter Ads · share of sites in each country using one or the other

Japan 21,274

80,085

United States 7,095

69,081

India 2,327

33,070

United Kingdom 2,372

32,682

Canada 2,325

26,321

Spain 1,391

21,889

France 1,592

21,110

Brazil 4,702

17,589

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Ads sites · All Twitter Ads sites