Google AdSense vs ID5

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · ID5 · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · ID5 · share of sites in each country using one or the other

United States 115,171

49,332

India 86,154

18,267

Japan 85,746

11,559

United Kingdom 52,541

24,805

Canada 43,294

25,204

Germany 50,132

17,016

France 48,998

15,167

Brazil 48,969

11,586

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All ID5 sites