Google AdSense vs Integral Ad Science

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Integral Ad Science · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Integral Ad Science · share of sites in each country using one or the other

United States 115,171

1,401

India 86,154

724

Japan 85,746

629

United Kingdom 52,541

1,125

Germany 50,132

858

France 48,998

814

Brazil 48,969

592

Indonesia 47,033

544

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Integral Ad Science sites