Google AdSense vs Integral Ad Science

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Integral Ad Science · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Integral Ad Science · share of sites in each country using one or the other

United States 131,437

1,600

Japan 99,382

723

India 99,010

830

United Kingdom 60,052

1,281

France 59,932

965

Germany 58,831

979

Indonesia 55,856

663

Brazil 55,171

670

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Integral Ad Science sites