Google AdSense vs OpenX

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · OpenX · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · OpenX · share of sites in each country using one or the other

United States 116,489

40,202

India 87,419

14,264

Japan 86,744

8,435

United Kingdom 53,239

20,766

Germany 51,378

13,671

Canada 43,069

20,948

France 50,047

11,940

Brazil 49,841

9,050

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All OpenX sites