Google AdSense vs Smart Ad Server

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Smart Ad Server · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Smart Ad Server · share of sites in each country using one or the other

United States 116,489

4,350

India 87,419

1,736

Japan 86,744

2,217

United Kingdom 53,239

2,499

Germany 51,378

2,605

France 50,047

2,742

Brazil 49,841

1,749

Indonesia 47,737

1,248

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Smart Ad Server sites