Google AdSense vs Snap Pixel
Head-to-head usage across the sites we track.
Top sites by authority
Google AdSense · Snap Pixel · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google AdSense · Snap Pixel · share of sites in each country using one or the other
United States
116,489
3,861
India
87,419
2,036
Japan
86,744
452
United Kingdom
53,239
1,918
Germany
51,378
1,310
France
50,047
1,429
Brazil
49,841
571
Indonesia
47,737
571
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google AdSense | Snap Pixel |
|---|---|---|
| LCP | 2.1 s | 1.7 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google AdSense to Snap Pixel
| Domain | When |
|---|---|
| nakedmd.com | Sep 2025 |
Snap Pixel to Google AdSense
| Domain | When |
|---|---|
| walleteras.com | Dec 2025 |
| tanrevel.dk | Dec 2025 |