Google AdSense vs Taboola

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Taboola · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Taboola · share of sites in each country using one or the other

United States 115,171

17,937

India 86,154

9,065

Japan 85,746

4,847

United Kingdom 52,541

9,360

Germany 50,132

8,514

France 48,998

7,098

Brazil 48,969

6,275

Canada 43,294

8,752

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Taboola sites