Google AdSense vs Taboola

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Taboola · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Taboola · share of sites in each country using one or the other

United States 116,489

17,781

India 87,419

9,107

Japan 86,744

4,854

United Kingdom 53,239

9,407

Germany 51,378

8,624

France 50,047

7,250

Brazil 49,841

6,319

Canada 43,069

8,810

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Taboola sites