Google AdSense vs Unruly

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Unruly · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Unruly · share of sites in each country using one or the other

United States 113,195

113

Japan 85,131

40

India 85,029

64

United Kingdom 52,121

61

Germany 50,366

56

France 48,264

88

Brazil 48,168

50

Indonesia 46,152

50

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Oct 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Unruly sites