Google Analytics vs HubSpot Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · HubSpot Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · HubSpot Analytics · share of sites in each country using one or the other

United States 1,630,450

64,353

Japan 653,829

6,386

India 590,092

22,240

United Kingdom 519,612

16,813

Brazil 448,348

9,453

France 410,196

9,111

Germany 390,976

8,864

Canada 372,528

16,691

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All HubSpot Analytics sites