Google Analytics vs HubSpot Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · HubSpot Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · HubSpot Analytics · share of sites in each country using one or the other

United States 1,825,086

72,336

Japan 752,077

7,646

India 660,191

25,410

United Kingdom 591,165

20,183

France 487,677

12,060

Brazil 487,743

10,224

Germany 438,882

10,562

Canada 427,096

19,342

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All HubSpot Analytics sites