Google Analytics vs Marchex

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Marchex · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Marchex · share of sites in each country using one or the other

United States 1,603,337

2,882

Japan 649,985

26

India 585,808

144

United Kingdom 519,934

415

Brazil 441,421

33

France 412,957

32

Germany 381,385

33

Canada 371,221

496

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Marchex sites