Google Analytics vs Matomo Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Matomo Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Matomo Analytics · share of sites in each country using one or the other

United States 1,825,086

70,083

Japan 752,077

34,858

India 660,191

32,332

United Kingdom 591,165

36,101

France 487,677

69,778

Germany 438,882

72,821

Brazil 487,743

20,364

Canada 427,096

24,779

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Matomo Analytics sites