Google Analytics vs Matomo Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Matomo Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Matomo Analytics · share of sites in each country using one or the other

United States 1,603,337

61,682

Japan 649,985

29,938

India 585,808

28,091

United Kingdom 519,934

31,288

France 412,957

60,251

Brazil 441,421

18,264

Germany 381,385

64,884

Italy 368,461

30,871

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Matomo Analytics sites