Google Analytics vs Moat

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Moat · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Moat · share of sites in each country using one or the other

United States 1,825,086

5,772

Japan 752,077

1,446

India 660,191

2,972

United Kingdom 591,165

2,935

France 487,677

2,396

Brazil 487,743

2,284

Germany 438,882

2,218

Canada 427,096

2,758

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Moat sites