Google Analytics vs Sift

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Sift · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Sift · share of sites in each country using one or the other

United States 1,825,086

7,988

Japan 752,077

536

India 660,191

1,304

United Kingdom 591,165

1,127

France 487,677

947

Brazil 487,743

665

Germany 438,882

887

Canada 427,096

1,037

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Sift sites