Google Analytics vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Site Kit · share of sites in each country using one or the other

United States 1,630,450

194,442

Japan 653,829

73,684

India 590,092

96,669

United Kingdom 519,612

63,934

Brazil 448,348

73,670

France 410,196

62,421

Germany 390,976

44,554

Canada 372,528

43,285

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Site Kit sites