Google Analytics vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Site Kit · share of sites in each country using one or the other

United States 1,825,086

215,676

Japan 752,077

82,773

India 660,191

110,602

United Kingdom 591,165

72,179

Brazil 487,743

80,295

France 487,677

74,632

Germany 438,882

49,459

Canada 427,096

49,231

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Site Kit sites