Google Analytics vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Site Kit · share of sites in each country using one or the other

United States 1,603,337

191,744

Japan 649,985

73,790

India 585,808

94,995

United Kingdom 519,934

64,452

Brazil 441,421

71,181

France 412,957

63,629

Italy 368,461

58,351

Germany 381,385

43,567

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Site Kit sites