Google Analytics vs Smartlook

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Smartlook · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Smartlook · share of sites in each country using one or the other

United States 1,603,337

3,357

Japan 649,985

412

India 585,808

1,837

United Kingdom 519,934

1,572

Brazil 441,421

2,111

France 412,957

1,285

Germany 381,385

1,486

Canada 371,221

1,064

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Smartlook sites