Google Analytics vs Snowplow Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Snowplow Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Snowplow Analytics · share of sites in each country using one or the other

United States 1,630,450

160,324

Japan 653,829

30,407

India 590,092

36,937

United Kingdom 519,612

47,224

Brazil 448,348

23,548

France 410,196

29,413

Germany 390,976

36,170

Canada 372,528

43,750

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Snowplow Analytics sites