Google Analytics vs Snowplow Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Snowplow Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Snowplow Analytics · share of sites in each country using one or the other

United States 1,825,086

180,805

Japan 752,077

35,768

India 660,191

42,327

United Kingdom 591,165

53,956

France 487,677

35,144

Brazil 487,743

26,287

Germany 438,882

40,425

Canada 427,096

50,674

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Snowplow Analytics sites