Google Analytics vs uMarketingSuite
Head-to-head usage across the sites we track.
Top sites by authority
Google Analytics · uMarketingSuite · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Analytics · uMarketingSuite · share of sites in each country using one or the other
United States
1,603,337
21
Japan
649,985
2
India
585,808
11
United Kingdom
519,934
17
Brazil
441,421
3
France
412,957
8
Germany
381,385
9
Canada
371,221
9
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Analytics | uMarketingSuite |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
uMarketingSuite to Google Analytics
| Domain | When |
|---|---|
| truepeople.nl | Jan 2026 |