Google Analytics vs uMarketingSuite
Head-to-head usage across the sites we track.
Top sites by authority
Google Analytics · uMarketingSuite · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Analytics · uMarketingSuite · share of sites in each country using one or the other
United States
1,825,086
33
Japan
752,077
4
India
660,191
22
United Kingdom
591,165
30
Brazil
487,743
7
France
487,677
18
Germany
438,882
15
Canada
427,096
12
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Analytics | uMarketingSuite |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
uMarketingSuite to Google Analytics
| Domain | When |
|---|---|
| truepeople.nl | Jan 2026 |