Google Analytics vs uMarketingSuite
Head-to-head usage across the sites we track.
Top sites by authority
Google Analytics · uMarketingSuite · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Analytics · uMarketingSuite · share of sites in each country using one or the other
United States
1,630,450
23
Japan
653,829
2
India
590,092
13
United Kingdom
519,612
18
Brazil
448,348
3
France
410,196
8
Germany
390,976
10
Canada
372,528
8
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Analytics | uMarketingSuite |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
uMarketingSuite to Google Analytics
| Domain | When |
|---|---|
| truepeople.nl | Jan 2026 |