Google Analytics vs VWO

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · VWO · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · VWO · share of sites in each country using one or the other

United States 1,825,086

19,329

Japan 752,077

3,833

India 660,191

9,402

United Kingdom 591,165

9,712

France 487,677

6,651

Brazil 487,743

5,423

Germany 438,882

7,157

Canada 427,096

8,565

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All VWO sites