Google Analytics vs Zoominfo

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Zoominfo · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Zoominfo · share of sites in each country using one or the other

United States 1,825,086

5,759

Japan 752,077

758

India 660,191

2,962

United Kingdom 591,165

1,863

Brazil 487,743

958

France 487,677

1,019

Germany 438,882

1,043

Canada 427,096

2,078

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Zoominfo sites