Google Publisher Tag vs Sortable
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Sortable · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Sortable · share of sites in each country using one or the other
United States
69,280
192
United Kingdom
35,958
115
Canada
35,817
113
India
28,632
62
Germany
26,877
63
France
24,108
61
Spain
23,916
53
Australia
23,672
82
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Sortable |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google Publisher Tag to Sortable
| Domain | When |
|---|---|
| gasoccerforum.com | Dec 2025 |
Sortable to Google Publisher Tag
| Domain | When |
|---|---|
| gasoccerforum.com | Dec 2025 |