Google Publisher Tag vs Sovrn

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Sovrn · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Sovrn · share of sites in each country using one or the other

United States 69,280

1,230

United Kingdom 35,958

680

Canada 35,817

626

India 28,632

736

Germany 26,877

530

France 24,108

488

Spain 23,916

467

Australia 23,672

449

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Sovrn sites