Google Publisher Tag vs Tatari
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Tatari · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
73
3
Open Page Rank 8+
1,185
15
Open Page Rank 7+
5,358
52
Open Page Rank 6+
10,273
102
Open Page Rank 5+
16,642
163
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Tatari · share of sites in each country using one or the other
United States
69,280
533
United Kingdom
35,958
350
Canada
35,817
413
India
28,632
382
Germany
26,877
219
France
24,108
194
Spain
23,916
189
Australia
23,672
265
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Tatari |
|---|---|---|
| LCP | 1.9 s | 2.1 s |
| INP | 100 ms | 150 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.