Google Publisher Tag vs Tatari
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Tatari · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
72
3
Open Page Rank 8+
1,186
14
Open Page Rank 7+
5,411
52
Open Page Rank 6+
10,428
102
Open Page Rank 5+
16,880
165
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Tatari · share of sites in each country using one or the other
United States
69,673
526
United Kingdom
36,190
350
Canada
35,821
411
India
28,780
376
Germany
27,542
227
France
24,581
202
Australia
24,114
274
Spain
23,313
188
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Tatari |
|---|---|---|
| LCP | 1.9 s | 2.1 s |
| INP | 100 ms | 150 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.