Google Publisher Tag vs VerticalScope
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · VerticalScope · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
72
0
Open Page Rank 8+
1,186
0
Open Page Rank 7+
5,411
2
Open Page Rank 6+
10,428
7
Open Page Rank 5+
16,880
27
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · VerticalScope · share of sites in each country using one or the other
United States
69,673
956
United Kingdom
36,190
556
Canada
35,821
622
India
28,780
148
Germany
27,542
281
France
24,581
286
Australia
24,114
415
Spain
23,313
269
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | VerticalScope |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 300 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.