Google Remarketing Tag vs Squadata

Head-to-head usage across the sites we track.

668,561
websites, to May 2022
vs
195
websites

Detections for Google Remarketing Tag end in May 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Google Remarketing Tag · Squadata · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 8+ 0 1
Open Page Rank 7+ 0 6
Open Page Rank 6+ 0 15
Open Page Rank 5+ 0 25

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Remarketing Tag · Squadata · share of sites in each country using one or the other

United States 26,953 29
India 13,478 9
United Kingdom 12,484 30
Brazil 11,062 8
Germany 10,312 32
Canada 10,182 38
Spain 9,524 40
France 9,284 106

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Google Remarketing Tag Squadata
LCP 1.9 s 1.8 s
INP 75 ms 125 ms
CLS 0 0
TTFB 800 ms 800 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Google Remarketing Tag sites · All Squadata sites

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