Google Sign-in vs Microsoft Authentication
Head-to-head usage across the sites we track.
Top sites by authority
Google Sign-in · Microsoft Authentication · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
62
3
Open Page Rank 8+
712
17
Open Page Rank 7+
2,390
45
Open Page Rank 6+
4,162
75
Open Page Rank 5+
6,471
115
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Sign-in · Microsoft Authentication · share of sites in each country using one or the other
United States
38,558
352
Brazil
35,505
176
India
29,692
267
United Kingdom
20,031
202
Germany
16,268
158
France
15,941
147
Indonesia
15,348
122
Canada
14,777
183
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Sign-in | Microsoft Authentication |
|---|---|---|
| LCP | 2.3 s | 2.2 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Google Sign-in sites · All Microsoft Authentication sites