Google Sign-in vs Microsoft Authentication
Head-to-head usage across the sites we track.
Top sites by authority
Google Sign-in · Microsoft Authentication · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
62
3
Open Page Rank 8+
716
16
Open Page Rank 7+
2,372
42
Open Page Rank 6+
4,129
70
Open Page Rank 5+
6,401
109
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Sign-in · Microsoft Authentication · share of sites in each country using one or the other
United States
38,296
339
Brazil
35,603
178
India
29,510
261
United Kingdom
19,788
202
Germany
16,028
163
France
15,962
158
Indonesia
15,307
124
Canada
15,021
183
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Sign-in | Microsoft Authentication |
|---|---|---|
| LCP | 2.3 s | 2.2 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Google Sign-in sites · All Microsoft Authentication sites