Google Sign-in vs Microsoft Authentication
Head-to-head usage across the sites we track.
Top sites by authority
Google Sign-in · Microsoft Authentication · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
58
3
Open Page Rank 8+
719
20
Open Page Rank 7+
2,350
50
Open Page Rank 6+
4,079
80
Open Page Rank 5+
6,328
120
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Sign-in · Microsoft Authentication · share of sites in each country using one or the other
United States
42,644
395
Brazil
38,463
194
India
32,272
304
United Kingdom
21,998
228
France
18,489
186
Germany
18,223
190
Indonesia
17,116
148
Canada
16,795
211
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Sign-in | Microsoft Authentication |
|---|---|---|
| LCP | 2.3 s | 2.3 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Google Sign-in sites · All Microsoft Authentication sites