Google Tag Manager vs Matomo Tag Manager

Head-to-head usage across the sites we track.

Top sites by authority

Google Tag Manager · Matomo Tag Manager · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Tag Manager · Matomo Tag Manager · share of sites in each country using one or the other

United States 888,125

4,442

India 331,986

2,398

Japan 317,322

3,659

United Kingdom 310,976

2,459

Brazil 308,826

1,711

Germany 266,066

5,489

France 237,204

4,821

Canada 236,747

1,817

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Tag Manager sites · All Matomo Tag Manager sites