Websites Powered by Google Tag Manager
9,781,869 websites tracked using Google Tag Manager (Tag managers) · www.google.com
Google Tag Manager is a free tag management system that lets marketers deploy and update tracking snippets, conversion pixels, and other scripts without editing site code. A single container tag loads and fires other tags based on configured rules. It is commonly used to install Google Analytics, advertising pixels, and third-party marketing tools.
Usage trend
2M
4M
6M
Apr 2018
May 2020
May 2022
Jun 2024
Jun 2026
Domains observed using Google Tag Manager in each month's HTTP Archive crawl,
Apr 2018 to Jun 2026 · peak 5,556,477 in Sep 2022. The tracked total above also
counts sites not re-crawled recently.
Core Web Vitals
LCP 2 s
INP 75 ms
CLS 0
TTFB 900 ms
Median site among 3,397,435 Google Tag Manager sites with Chrome UX data, p75 values, Jun 2026.
Top countries
United States
996,792
India
377,281
Japan
366,742
United Kingdom
353,752
Brazil
339,437
Germany
301,078
France
285,422
Canada
273,223
Sites using Google Tag Manager by audience country, Chrome UX Report.
Top sites by authority
9+
55% · 206 of 372 sites
8+
62% · 4,749 of 7,677 sites
7+
55% · 25,358 of 45,712 sites
6+
51% · 55,945 of 110,136 sites
5+
43% · 106,103 of 246,751 sites
The share of the web's most authoritative domains, by Open Page Rank tier, seen running Google Tag Manager in recent crawls. Only 372 domains worldwide score 9 or higher.
Websites using Google Tag Manager
| # | Domain | Open Page RankOPR | Est. monthly visits (US)Visits (US) | Keywords | First seen |
|---|---|---|---|---|---|
| 1 | google.com | 10.00/10 | 36,640,600 | 1,601,732 | Aug 2018 |
| 2 | youtube.com | 9.88/10 | 935,305,900 | 523,935,658 | Aug 2018 |
| 3 | cloudflare.com | 9.78/10 | 984,600 | 93,222 | Jun 2018 |
| 4 | wordpress.org | 9.63/10 | 253,100 | 80,064 | Jul 2018 |
| 5 | europa.eu | 9.57/10 | 42,200 | 31,835 | Aug 2018 |
| 6 | microsoft.com | 9.54/10 | 11,686,100 | 988,151 | Aug 2018 |
| 7 | vimeo.com | 9.54/10 | 899,200 | 553,603 | Jun 2018 |
| 8 | tiktok.com | 9.51/10 | 154,023,600 | 209,801,678 | Feb 2019 |
| 9 | wordpress.com | 9.50/10 | 466,100 | 94,206 | Apr 2018 |
| 10 | amazonaws.com | 9.50/10 | - | - | Aug 2018 |
| 11 | shopify.com | 9.48/10 | 1,109,300 | 228,087 | Aug 2018 |
| 12 | adobe.com | 9.48/10 | 8,627,700 | 1,068,559 | Aug 2018 |
| 13 | mozilla.org | 9.48/10 | 41,800 | 5,538 | May 2018 |
| 14 | cloudfront.net | 9.47/10 | - | - | Aug 2018 |
| 15 | amazon.com | 9.47/10 | 351,206,500 | 41,126,511 | Aug 2018 |
| 16 | nih.gov | 9.44/10 | 301,200 | 37,339 | Aug 2018 |
| 17 | github.io | 9.43/10 | 1,800 | 1 | Aug 2018 |
| 18 | spotify.com | 9.40/10 | 2,864,300 | 78,065 | Jun 2018 |
| 19 | blogspot.com | 9.39/10 | - | - | Apr 2018 |
| 20 | godaddy.com | 9.38/10 | 853,200 | 110,962 | Apr 2018 |
| 21 | paypal.com | 9.36/10 | 4,830,900 | 336,712 | Apr 2019 |
| 22 | qq.com | 9.34/10 | 2,200 | 163 | Aug 2018 |
| 23 | shop.app | 9.34/10 | 238,400 | 80,695 | Feb 2022 |
| 24 | vk.com | 9.33/10 | 116,100 | 185,627 | Apr 2022 |
| 25 | google.de | 9.33/10 | 2,500 | 1,057 | Aug 2018 |
| 26 | reddit.com | 9.31/10 | 831,556,900 | 133,049,349 | Jun 2018 |
| 27 | cdc.gov | 9.31/10 | 14,977,400 | 1,767,892 | Aug 2018 |
| 28 | zoom.us | 9.29/10 | 682,200 | 64,680 | Apr 2018 |
| 29 | forbes.com | 9.28/10 | 11,895,600 | 3,957,523 | Jun 2018 |
| 30 | nytimes.com | 9.28/10 | 31,192,100 | 10,445,019 | Apr 2018 |
| 31 | tumblr.com | 9.27/10 | 5,146,200 | 2,235,020 | Apr 2018 |
| 32 | yahoo.com | 9.27/10 | 16,064,700 | 10,883,592 | Aug 2018 |
| 33 | washingtonpost.com | 9.26/10 | 2,072,200 | 1,383,754 | Jun 2018 |
| 34 | flickr.com | 9.26/10 | 903,200 | 1,317,727 | Aug 2019 |
| 35 | who.int | 9.26/10 | 3,114,700 | 778,407 | Apr 2018 |
| 36 | soundcloud.com | 9.25/10 | 7,874,400 | 2,926,017 | Jan 2019 |
| 37 | weebly.com | 9.24/10 | 162,400 | 11,089 | Apr 2018 |
| 38 | harvard.edu | 9.24/10 | 472,900 | 13,570 | Apr 2018 |
| 39 | calendly.com | 9.23/10 | 215,100 | 33,025 | Aug 2019 |
| 40 | line.me | 9.23/10 | 57,900 | 397 | Aug 2018 |
| 41 | theguardian.com | 9.23/10 | 15,181,100 | 3,912,803 | Jun 2018 |
| 42 | ca.gov | 9.23/10 | 1,457,100 | 28,722 | Aug 2018 |
| 43 | wix.com | 9.22/10 | 1,204,700 | 135,119 | Apr 2018 |
| 44 | hubspot.com | 9.22/10 | 238,300 | 45,665 | Apr 2018 |
| 45 | dropbox.com | 9.21/10 | 984,800 | 123,932 | Aug 2018 |
| 46 | un.org | 9.21/10 | 2,209,200 | 439,253 | Aug 2018 |
| 47 | fb.com | 9.20/10 | 1 | 4 | Aug 2018 |
| 48 | opera.com | 9.20/10 | 153,200 | 22,019 | Apr 2018 |
| 49 | cookiebot.com | 9.19/10 | 3,900 | 2,606 | Feb 2019 |
| 50 | mailchimp.com | 9.19/10 | 432,900 | 110,448 | Apr 2018 |
| 51 | stanford.edu | 9.19/10 | 3,302,700 | 5,160 | Aug 2018 |
| 52 | google.co.jp | 9.18/10 | 2,600 | 418 | Aug 2018 |
| 53 | mit.edu | 9.18/10 | 161,200 | 27,360 | Aug 2018 |
| 54 | admin.ch | 9.18/10 | 4,200 | 753 | Aug 2018 |
| 55 | statista.com | 9.17/10 | 1,383,900 | 607,685 | Apr 2018 |
| 56 | eventbrite.com | 9.16/10 | 2,466,100 | 1,142,382 | Jun 2018 |
| 57 | cnn.com | 9.16/10 | 15,960,900 | 3,032,217 | Jun 2018 |
| 58 | ftc.gov | 9.16/10 | 919,300 | 216,968 | Jun 2018 |
| 59 | npr.org | 9.16/10 | 10,575,400 | 2,190,168 | Apr 2018 |
| 60 | yahoo.co.jp | 9.16/10 | 23,900 | 128 | Aug 2018 |
| 61 | springer.com | 9.15/10 | 9,000 | 5,811 | Apr 2018 |
| 62 | bbc.com | 9.15/10 | 22,108,300 | 3,677,321 | Jun 2018 |
| 63 | nasa.gov | 9.15/10 | 2,715,500 | 372,280 | Aug 2018 |
| 64 | pages.dev | 9.14/10 | - | - | Jul 2021 |
| 65 | trustpilot.com | 9.14/10 | 4,788,100 | 791,788 | Jun 2018 |
| 66 | trustindex.io | 9.14/10 | 48,000 | 59,950 | Sep 2020 |
| 67 | reuters.com | 9.14/10 | 4,976,200 | 1,589,888 | Apr 2018 |
| 68 | wiley.com | 9.14/10 | 76,900 | 33,308 | Aug 2018 |
| 69 | hatena.ne.jp | 9.14/10 | 15 | 10 | May 2018 |
| 70 | hbr.org | 9.14/10 | 605,200 | 217,833 | Jun 2018 |
| 71 | fda.gov | 9.14/10 | 4,271,000 | 880,054 | Jul 2020 |
| 72 | usda.gov | 9.14/10 | 476,600 | 147,178 | Jun 2018 |
| 73 | klaviyo.com | 9.13/10 | 69,000 | 15,790 | Feb 2019 |
| 74 | jotform.com | 9.13/10 | 356,800 | 135,549 | Apr 2018 |
| 75 | substack.com | 9.13/10 | 231,200 | 128,355 | Jul 2019 |
| 76 | wsj.com | 9.13/10 | 3,123,700 | 1,076,427 | Jun 2018 |
| 77 | nature.com | 9.13/10 | 4,250,400 | 2,211,060 | Jun 2018 |
| 78 | irs.gov | 9.13/10 | 19,016,800 | 2,129,096 | Apr 2018 |
| 79 | whitehouse.gov | 9.13/10 | 5,311,400 | 448,079 | Jun 2018 |
| 80 | epa.gov | 9.13/10 | 3,848,900 | 707,207 | Apr 2018 |
| 81 | myshopify.com | 9.12/10 | - | - | Apr 2018 |
| 82 | xing.com | 9.12/10 | 1,000 | 7,689 | Jul 2019 |
| 83 | imdb.com | 9.12/10 | 447,755,700 | 16,280,353 | Oct 2021 |
| 84 | bloomberg.com | 9.12/10 | 5,955,500 | 1,460,211 | Apr 2018 |
| 85 | nist.gov | 9.12/10 | 677,600 | 130,365 | Jan 2022 |
| 86 | afternic.com | 9.11/10 | 4,200 | 1,398 | Mar 2020 |
| 87 | discord.com | 9.11/10 | 1,700,200 | 299,685 | Aug 2018 |
| 88 | squarespace.com | 9.11/10 | 240,100 | 36,138 | Apr 2018 |
| 89 | pewresearch.org | 9.11/10 | 1,413,600 | 423,862 | Apr 2018 |
| 90 | canva.com | 9.11/10 | 17,031,300 | 2,247,334 | Jun 2018 |
| 91 | cnbc.com | 9.11/10 | 15,018,500 | 1,563,016 | Jun 2018 |
| 92 | businessinsider.com | 9.11/10 | 6,315,600 | 3,241,167 | Apr 2018 |
| 93 | rakuten.co.jp | 9.11/10 | 9,200 | 1,689 | Aug 2018 |
| 94 | zendesk.com | 9.10/10 | 416,900 | 60,938 | Jun 2018 |
| 95 | salesforce.com | 9.10/10 | 1,368,700 | 131,215 | Jun 2018 |
| 96 | safety.google | 9.10/10 | 371,700 | 67,814 | Jan 2019 |
| 97 | surveymonkey.com | 9.10/10 | 362,200 | 35,888 | Apr 2018 |
| 98 | ft.com | 9.10/10 | 698,500 | 489,218 | Jun 2018 |
| 99 | openai.com | 9.10/10 | 1,963,900 | 199,482 | Aug 2018 |
| 100 | berkeley.edu | 9.10/10 | 166,900 | 5,412 | Aug 2018 |
Open Page Rank is the domain's authority score (0 to 10, from the open web link graph); the list is ordered by it and covers sites seen in recent crawls. Visits and keywords are estimated US organic search figures.
Download top 10,000 as CSV (zip) →
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