Google Tag Manager vs Yahoo! Tag Manager
Head-to-head usage across the sites we track.
Top sites by authority
Google Tag Manager · Yahoo! Tag Manager · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
206
0
Open Page Rank 8+
4,749
1
Open Page Rank 7+
25,358
9
Open Page Rank 6+
55,945
15
Open Page Rank 5+
106,103
18
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Tag Manager · Yahoo! Tag Manager · share of sites in each country using one or the other
United States
996,792
32
India
377,281
13
Japan
366,742
124
United Kingdom
353,752
15
Brazil
339,437
8
Germany
301,078
12
France
285,422
13
Canada
273,223
11
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Tag Manager | Yahoo! Tag Manager |
|---|---|---|
| LCP | 2 s | 1.5 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.