Google Tag Manager vs Yahoo! Tag Manager
Head-to-head usage across the sites we track.
Top sites by authority
Google Tag Manager · Yahoo! Tag Manager · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
205
0
Open Page Rank 8+
4,731
1
Open Page Rank 7+
25,209
9
Open Page Rank 6+
55,547
15
Open Page Rank 5+
105,235
18
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Tag Manager · Yahoo! Tag Manager · share of sites in each country using one or the other
United States
888,125
27
India
331,986
15
Japan
317,322
110
United Kingdom
310,976
14
Brazil
308,826
8
Germany
266,066
11
France
237,204
10
Canada
236,747
12
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Tag Manager | Yahoo! Tag Manager |
|---|---|---|
| LCP | 2 s | 1.5 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.