HubSpot vs MailChimp

Head-to-head usage across the sites we track.

Top sites by authority

HubSpot · MailChimp · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

HubSpot · MailChimp · share of sites in each country using one or the other

United States 107,713

161,030

United Kingdom 35,927

74,844

India 40,606

47,917

Canada 29,014

48,970

France 22,890

37,876

Germany 22,199

36,354

Australia 20,648

37,236

Spain 18,473

34,819

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All HubSpot sites · All MailChimp sites